In 1764, a group of daring craftsmen set out to transform the four elements of nature – earth, air, fire, and water – into glass of unparalleled quality. In 1816, they perfected their secret formula to obtain the purest crystal in the world. Thus was born Baccarat crystal, a magical material able to metamorphose the energy of the elements and man into a source of universal joy.

From Josephine Baker to the Princess of Monaco, Marilyn Monroe to Karl Lagerfeld, and Kris Jenner to Gigi Hadid, Baccarat has transcended fashion, seducing the lovers of life and opinion leaders of every generation.