Founded in 2020 by Emily Marant and Hugo Matha, French Cliché is a label and a nomadic gallery. Within the past year, the duo has selected over 30 young artists and designers to think about French culture and produce exclusive designs inspired by it. Every piece is developed thanks to the collaboration between emerging talents and renowned craftsmen who symbolize French excellence. The artisans’ unique crafts provide new solutions and techniques to young creatives, who in turn bring their fresh vision to ancestral know-how.