Founded by Alia Rachid, FROMM. is a luxury design platform conceived as a bridge between Msheireb Downtown Doha and Milan. Blending cultural heritage with contemporary design, innovation, and craftsmanship, the brand creates refined furniture collections shaped by Middle Eastern influences, global perspectives, and Italian artisanal expertise. FROMM. transforms cultural narratives into elegant, contemporary pieces for international interiors. The brand collaborates with both local and international designers to create collections that merge heritage, innovation, and contemporary aesthetics. In addition, FROMM. has launched FROMM.Lab, a collaborative platform that supports emerging designers.