Background
Founded by Alia Rachid, FROMM. is a luxury design platform conceived as a bridge between Msheireb Downtown Doha and Milan. Blending cultural heritage with contemporary design, innovation, and craftsmanship, the brand creates refined furniture collections shaped by Middle Eastern influences, global perspectives, and Italian artisanal expertise.
Signature Style
FROMM. transforms cultural narratives into elegant, contemporary pieces for international interiors. The brand collaborates with both local and international designers to create collections that merge heritage, innovation, and contemporary aesthetics. In addition, FROMM. has launched FROMM.Lab, a collaborative platform that supports emerging designers.
Showstoppers
The Shurouq Collection, inspired by Qatar’s architecture, nature, and heritage, stands as a masterpiece of artistry. Defined by the majestic hues of the desert dawn, the collection features rich gold tones and subtle nuances. This contemporary take on a traditional majlis draws inspiration from local pigeon towers and desert dunes, incorporating distinctive design elements that celebrate Qatari culture through a modern lens.
