A Team based in London, Paris and New York

General Manager

Lily Froehlicher


A business postgraduate and digital native, Lily has lived and studied in Paris, Shanghai and London. She started her career in luxury Houses, first in retail at Hermès and subsequently in client strategy at Chanel. Those formative years helped her understand the potential of the online shopping experience in the luxury industry and led her to join The Invisible Collection at its inception. Lily is the digital backbone of the company’s state-of-the-art platform, and a master at pairing the most advanced digital solutions with truly personalized services. Her fresh take on contemporary design is a welcome counterpoint to the founders’ established taste, as is her point of view on glass masters – she is an absolute fan of Jeremy Maxwell Wintrebert. A strong advocate for responsible practices, she firmly believes that luxury and sustainability must go hand in hand.

Her motto: Ain’t no mountain high enough.


Anna Zaoui


A former reinsurance risk specialist turned homemaker turned entrepreneur, Anna is passionate about contemporary art and Pierre Chareau – (she lives in an apartment designed by the great French architect). A keen art collector and patron of the arts, Anna is a council member of several prestigious institutions, including the International Council of the Design Museum in London, and the Hayward Gallery. Her Moroccan roots and French upbringing inform her taste which she describes as “classic with an edge”. Above all, she brings her collector’s eye to The Invisible Collection’s projects. A tireless traveler, she spends most of her time between London and New York, perpetually on the hunt for up-and-coming artists while working closely with some world-renowned interior architects.

Her motto: Be Daring, Be Consistent, and Be Passionate.


Isabelle Dubern-Mallevays


A former journalist and lifestyle editor at Bloomberg, Isabelle describes herself as a “entrepreneur obsessed with all things beautiful and possessed by an unconditional passion for 18th century Enlightenment, landscape architecture and Jean-Michel Frank.” After founding her own consulting agency in fashion and luxury in 2005, she was appointed creative director of Dior Maison in 2015 and launched a brand/artist collaboration home collection that debuted at Dior’s flagship store in London. She continues to consult as artistic advisor to the luxury industry including brands such as Diptyque, for its first home collection, and Dior Parfums. Passionate about interior decoration and artisanship, she seeks out the best contemporary talents in design and pairs them with the best European craftsmen. An indefatigable, curious reader, Isabelle borrowed the name The Invisible Collection from Stefan Zweig’s eponymous novel.

Her motto: Vision is the art of seeing things invisible.

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