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Joël Andrianomearisoa For Diptyque

To celebrate Paris, the first port of call and also the birthplace of the Maison, diptyque called on internationally renowned artist Joël Andrianomearisoa from Madagascar, who was the first to represent his home country at the Venice Biennale in 2019. He chose the French capital as the town closest to his heart, both for the emotions it stirs up and for its influence.

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To celebrate Paris, the first port of call and also the birthplace of the Maison, Diptyque called on internationally renowned artist Joël Andrianomearisoa from Madagascar, who was the first to represent his home country at the Venice Biennale in 2019. He chose the French capital as the town closest to his heart, both for the emotions it stirs up and for its influence. “Paris is a driving force, not just in France but also globally. It is in permanent dialogue with the rest of the world. If you love Paris, it’s because you love the countryside, architecture and culture all in one. Paris is the embodiment of romance and aesthetics – an almost perfect aesthetic element in itself,” says the artist.

His project, entitled Un temps après la jeunesse (Youth and after), is a tribute to literary Paris and to the past and future story of diptyque. “The title was obvious because sixty years is a highly symbolic anniversary. It means you’ve already written a major portion of your history, but there are quite a few chapters still to come. The project raises the issue of knowing how to reposition one’s youth, and also of how diptyque visualises this new age.” His proposal takes the form of a “narrative combining present, projection and melancholia”, printed on 34 pages assembled in “a black box like a monolith, representing Paris as a novel because that’s what Paris is: a novel.”

34 as in 34 boulevard Saint-Germain, the historic address for diptyque, and also as in the total of this limited, numbered edition, perfumed using a paper impregnating technique with the fragrance of this destination as conceived by Olivia Giacobetti – the scent of the polished wood in the antique stores, of the Parisian cobblestones and of the pages of antiquarian books, plus a smoky note reminiscent of tobacco and of this city’s open fires. “To me, complexity is essential to the scent of Paris,” says Joël Andrianomearisoa. “Paris is made up of accords and disagreements. Paris is a paradox because it can be a tranquil city, yet sometimes it is aggressive and loud. Something in the fragrance evokes noise. It has that urbanity to it. The fragrance, intangible and impalpable, emerges when you open the monolith. Then you discover the story, the writing that stirs up emotion and memory, creating a projection.”

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