The Clef Rugs byMarcel Zelmanovitch, the founder of Diurne, are inspired by geometric shapes. Based on the principle of simple composition, the patterns are defined by squares and rectangles displayed in vertical symmetry in the likes of veryold buildings’ facades. The shapes’ regular sequence isinterrupted by different-shaped elementswhichbindthemtogether. In French architecture they are called “clés”, keys.
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The Clef Rugs byMarcel Zelmanovitch, the founder of Diurne, are inspired by geometric shapes. Based on the principle of simple composition, the patterns are defined by squares and rectangles displayed in vertical symmetry in the likes of veryold buildings’ facades. The shapes’ regular sequence isinterrupted by different-shaped elementswhichbindthemtogether. In French architecture they are called “clés”, keys.
After studying art history and visual arts, Marcel Zelmanovitch launched Galerie Diurne in 1982, his studio/exhibition space in the heart of Quartier Latin in Paris. An artist, and accomplished painter, he looks at rugs as though they were blank canvases, on which he can draw his original patterns. Additionally, Marcel wanted to revive Nepal’s artisanal rug-making traditions thanks to his original, one-of-a-kind artworks. Today, Diurne is one of the most sought-after brands for unique rugs, mostly designed by Marcel Zelmanovitch – he has delivered more than 30 collections- alongside special collaborations with contemporary architects and designers.
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