At Invisible Collection, we’ve been closely following Gwyneth Paltrow’s successful endeavors for quite some time, sharing a deep passion for interior design with her and providing some iconic furniture pieces for her Montecito home, including the striking Alexandra Sofa by Charles Zana. So, when the plan to celebrate Goop’s fifteenth anniversary with a bespoke project came up, we were delighted to contribute by supplying some of our favorite designs. Here is what you need to know: the Colony Hotel and goop have launched the goop Villa at The Colony Hotel, marking the newest design collaboration from the historic Palm Beach property. For its 15th anniversary, goop has chosen to showcase its coveted taste in this first-of-its-kind experiential moment: a bookable villa at the historical hotel where guests can touch and feel the brand.
Reimagined by goop and designed by Ronen Lev, the 2,524 -square-foot two bedroom and two bath villa mirrors the modern, feminine Parisian aesthetic that goop is renowned for, blended with the vibrant spirit of Palm Beach. goop, and its CEO and founder Gwyneth Paltrow, have long been tastemakers in the home design space. “We’ve always dreamed of a goop residence, a place where people could immerse themselves into our world of gorgeous, meditative interiors, with luxurious clean beauty in the bathrooms and elegant, timeless fashion in the closet. For our 15th anniversary, we chose the historic Colony Hotel to create an experience that we hope delights our community and brings new people into our expansive goop universe,” says Paltrow.
Materiality is a glamorous thread in the villa design, incorporating rattan, marble, antiqued mirror, and mohair, while tones of blush, gray, seafoam and green nod to goop and The Colony Hotel’s signature hues. The design pays homage to the villa’s dual influences seamlessly weaving together woven textures and floral motifs: a heartfelt tribute to the elegance and romance of Paris and the natural beauty of Palm Beach. As you enter the villa, Ronen Lev’s thoughtful interior renovation becomes evident through the interplay of arched elements and organic forms creating a visual narrative that celebrates fluidity and grace. The villa is filled with a curated selection of collectible designs from Invisible Collection, including the iconic 280 Sofa by Pierre Augustin Rose, the Dolly Armchair by Sandra Benhamou, a darling ceiling lamp by Atelier Vime, and handcrafted wool rugs from Armadillo.
Guests in the goop Villa will also find bathrooms stocked with goop skincare and body products, including goop’s cult favorite Microderm Instant Glow Exfoliator, and have access to a special goop concierge to order clothing pieces from G. Label by goop to have in their closet upon arrival. All guests at The Colony Hotel will be able to experience goop through curated menu additions in Swifty’s and Pink Paradise Cafe. “Both goop and The Colony brands are rooted in vibrancy,” says Sarah Wetenhall, President & Owner of The Colony Hotel, “with design and taste as pioneering principles”.
