Background
Born in Paris, he studied in London at East London University and worked for twenty years on numerous hotel projects in Asia, Europe and the Middle East with a strong ecological tropism. His combination of minimalism, elegance and sobriety expressed in curves and noble materials, deep lacquer, bronze, leather, gives a strong sense of luxury to his collection.
Signature
Proud of his French and Algerian culture, his collections resonate perfectly with his architectural work. Inspired by the 20th-century aesthetics, he meticulously designs each piece, favoring textured, rich, and vibrant materials. He has a particular fondness for walnut, alongside bronze, leather, eggshell, and lacquer.
Each variation exudes elegance. The details are refined, the lines gentle, embodying the minimalist spirit synonymous with Reda Amalou’s style.
He likes
Refined minimalism marked by curved shapes and noble materials in the likes of lacquer, bronze, leather… A passion for traveling, anchored in the very Parisian Left Bank surroundings where he founded his agency AW2 in 1997, under the shadow cast by the nearby Saint Sulpice church.
Showstoppers
The unmistakable, colorful Dot side tables and the Lala cabinet. Reda Amalou and his agency are the recipients of many awards, including the prestigious Best Hotel Design Travel and Leisure, Best Hotel MIPIM Award, Green Good Design, the Chicago Museum of Architecture Award. Reda Amalou has also designed several collections for Baccarat, some Aman Resorts and Six Senses hotels.
The Invisible Collection has the pleasure of presenting a selection of designs by Reda Amalou, available online for purchase exclusively through us.
Local production, eco-friendly
