Laura Gonzalez, a.k.a. the queen of new maximalism, is reviving the way we understand and enjoy the retail experience. In the past couple of years, Laura has been renovating and restyling the flagships of Cartier across the globe. From Paris to Dubai and New York, the AD100 designer has injected her signature style into the interiors of the jeweller’s main boutiques elevating the retail experience.
Celebrating the holiday season, we invited Laura Gonzalez to present “New York Splendor”, her first solo show at the Townhouse, Invisible Collection’s home on the Upper East Side, and introduce a selection of exclusive furniture pieces. (Read more here)
Just round the corner from the Townhouse, is Cartier’s Fifth Avenue flagship boutique, a space that Laura reimagined with visionary flourish, making it welcoming and luxurious. Gonzalez enlisted artisans with whom she works regularly, including Atelier Midavaine and Etienne Rayssac to adorn the space, while exploring new collaborations with mosaic artists and sculptors. “Our ambition was to [bring] a new dynamic to the space while respecting its past and preserving its soul, which you can still feel very well,” says Laura.
Cartier’s stable of flora and fauna, among which its emblematic panther makes several appearances, features heavily across all floors in the form of cast bronze, marquetry, lacquered panels, mosaic, and a hand-painted silk screen, whilst other installations draw inspiration from specific pieces of Cartier jewellery.
