Laura Gonzalez reimagines Cartier Flagships

Stories Destinations Laura Gonzalez reimagines Cartier Flagships

The French architect Laura Gonzalez restyles the luxury house’s flagships across the globe: a collaboration bejewelled with fantastic, colourful designs.

Laura Gonzalez, a.k.a. the queen of new maximalism, is reviving the way we understand and enjoy the retail experience. In the past couple of years, Laura has been renovating and restyling the flagships of Cartier across the globe. From Paris to Dubai and New York, the AD100 designer has injected her signature style into the interiors of the jeweller’s main boutiques elevating the retail experience.

Celebrating the holiday season, we invited Laura Gonzalez to present “New York Splendor”, her first solo show at the Townhouse, Invisible Collection’s home on the Upper East Side, and introduce a selection of exclusive furniture pieces. (Read more here)  

Just round the corner from the Townhouse, is Cartier’s Fifth Avenue flagship boutique, a space that Laura reimagined with visionary flourish, making it welcoming and luxurious. Gonzalez enlisted artisans with whom she works regularly, including Atelier Midavaine and Etienne Rayssac to adorn the space, while exploring new collaborations with mosaic artists and sculptors. “Our ambition was to [bring] a new dynamic to the space while respecting its past and preserving its soul, which you can still feel very well,” says Laura.

Cartier’s stable of flora and fauna, among which its emblematic panther makes several appearances, features heavily across all floors in the form of cast bronze, marquetry, lacquered panels, mosaic, and a hand-painted silk screen, whilst other installations draw inspiration from specific pieces of Cartier jewellery. 

Laura Gonzalez

Laura Gonzalez founded her Parisian agency at 24, while still a student at the Ecole nationale supérieure d’architecture Paris-Malaquais. Since then, she’s been making a name for herself in the world of interior design delivering fantastic projects. Putting her motto into practice, “Live each project as a unique experience”, Laura was commissioned the 2021 Women Pavilion in Dubai, and has created some awe-inspiring interiors for luxury brands including Louboutin and Cartier. For the famed jeweler, she redesigned the historic 5th Avenue store in New York, and the “residence”, the private salon at the Paris Flagship in rue de la Paix, elevating the retail experience with her unmistakable style. 

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